The Technical Side of Email Marketing & Other Ramblings

About Michael Weisel

Michael Weisel is the Co-Founder and the Chief Technology Officer at Gold Lasso. Inc.

Gold Lasso is a provider of sophisticated multi-channel marketing technologies and services that help companies easily interact with their customers in a more relevant and personalized way. In an ever-changing marketing environment, long-term client success is our mission, therefore we provide every client with a dedicated and knowledgeable Account Manager who delivers strategic guidance.

As a continuous developer of innovative features, Gold Lasso is greatly attuned to market shifts and client needs. We make multi-channel marketing success cost effective and easy by providing an all-inclusive feature set scalable for clients to grow their marketing without having to migrate to more expensive systems.  Some of these features include an intuitive and user-friendly interface, in-depth metrics and reporting, campaign automation and a robust API for easy integration.   Gold Lasso is truly a complete system designed for clients to achieve a maximum ROI from their email, mobile and Web marketing efforts.

Gold Lasso’s Vision
Gold Lasso’s vision is to develop an integrated suite of web-based products and services that will provide the professional marketer with the ability to optimize the processes of planning, executing, managing and measuring their various marketing efforts.

As a hands-on technology professional, Michael is the architect of Gold Lasso’s systems and product development.   He is responsible for all technology related decisions however specializes in email delivery and systems management.