The Technical Side of Email Marketing & Other Ramblings

Monday Morning Reputation Cheer

Here is my latest Monday morning Reputation cheer to kick the week off with a bang. #emailreputation #emailmarketing Have a great and productive week everyone.

NOTE – These were a series of tweets that started this morning at 9:20am Eastern which is why there are some abbreviations and such throughout the post.


“R” is for Responsibility – As a marketer it’s ultimately yours. Practice good opt-in list techniques and your #emailreputation will thank you

“E” is for Engagement
– Your most engaged is your cherry list, your VIP’s. If your subscribers aren’t engaged, get em engaged or back burner em.

“P” is for Preference Pages
– If you aren’t making yours easy to use and using the info for personalization, you have some work to do.

“U” is for Understanding
– Follow the greats in our field & read what they post, ask questions, soak up knowledge, it’s a great group of people.

“T” is for Target Marketing
– Target correctly and you will reap the rewards do it wrong and say so hello to list attrition.

“A” is for Automation
– It isn’t easy but if you master it, you’ll have a big leg up on your competition. Put in the time & effort & do it right.

“T” is for Throttling
– If your emails are queueing up to major ISP’s throttle over a few hours and give your IP’s a break they will thank u.

“I” is for IP Reputation
– Keep it off RBL’s, keep your Sender Score up, don’t overwork it, monitor it closely, setup FBL’s & it will <3 you back.

“O” is for Optout
– If you haven’t made opting out as easy as pie, you WILL get complaints and your reputation will suffer.

“N” is for Nurturing
– Find out what your subscribers want, listen, use your preference info and it will grow your engaged subscribers.


What does that spell? REPUTATION. What did I say? REPUTATION. Who can have a good REPUTATION? You can #emailreputation #emailmarketing

Posted under: Email Marketing