Blogaramma

The Technical Side of Email Marketing & Other Ramblings

What can cause a nick in your online reputation?

I tweeted this information today but thought I would put it all in one place so it’s easier to read. There are many items besides the 8 I listed below, but this was just to get my creative writing juices flowing again. I will be adding on to this list over time.

* This can cause a ding in your reputation tip #1 – Increased volume outside of your typical sending.

* This can cause a ding in your reputation tip #2 – SpamTraps.

* This can cause a ding in your reputation tip #3 – Hitting RBL’s.

* This can cause a ding in your reputation tip #4 – Not handling SPAM complaints immediately.

* This can cause a ding in your reputation tip #5 – Not using/monitoring. FBL’s

* This can cause a ding in your reputation tip #6 – Non working opt-out’s. If it’s broke, fix it damn-it. Plus it’s a violation of the CAN-SPAM Act (Thanks @KentMcGovern for adding that)

* This can cause a ding in your reputation tip #7 – Not Monitoring replies. Not monitoring=not caring.

*This can cause a ding in your reputation tip #8 – Erratic sending practices and inconsistent timing.

Posted under: Email Marketing