The Technical Side of Email Marketing & Other Ramblings

Gold Lasso Signs Three New Clients for Email Marketing SaaS

GAITHERSBURG, MD — (MARKET WIRE) — 08/18/10 — Gold Lasso, an up-and-coming email service provider (ESP) and interactive marketing channel management company, today announced a deal with three new clients for email technology and services. These businesses, an internet retailer, a content sharing platform and a career-focused social network, join Gold Lasso’s client roster looking to increase engagement with customized email campaigns.

New clients include: Beauty Encounter, Clearspring Technologies and Brazen Careerist.

Yotam Derfler, Gold Lasso VP of Sales and Operations, said, “Clients chose us because we focus on customized campaigns using content algorithms, an emerging specialty for Gold Lasso. As seen in our Biggest Secret’ video released earlier this year, we help our clients get the right message to the right person at the right time through our proprietary technology and via the guidance of a knowledgeable account manager.”

“We’re thrilled about this new business relationship with Gold Lasso,” said Kristine Viray, Marketing Manager at Beauty Encounter. “Our marketing objectives have grown significantly, and will continue to grow. We’re confident eLoop will expand with us, and will continue to help us reach our objectives through highly personal interactive experiences for our customers through targeting, personalization and enhanced campaign tracking.”

The following is an overview of Gold Lasso’s new clients:

Beauty Encounter
One of Internet Retailer’s Top 500, Beauty Encounter wanted a new email marketing solution for their rapidly growing business. The Fountain Valley, CA beauty products site came to Gold Lasso for a smart way to manage complex lists while leveraging sophisticated yet cost-effective technologies. During the summer, most retailers are already working hard towards their holiday sales goals; therefore it was even more important that they expeditiously transfer hundreds of images, messages, custom pages and rule-based campaigns with no interruption of service. Using proprietary methodologies and hands-on project management, Gold Lasso transitioned Beauty Encounter’s extensive program in just 48 hours and was able to see improved deliverability almost immediately.

Clearspring Technologies, Creator of the AddThis Widget
DC-based Clearspring Technologies is the largest online content sharing network in the world. Their free sharing tool, AddThis, enables publishers, advertisers and websites to integrate content sharing across blogs, social networks and other websites. AddThis, a well-recognized widget for sharing articles and other digital content across multiple platforms with a single click, will use Gold Lasso’s email marketing services to enable content sharing directly to email. Clearspring’s management and investor team includes Washington Capitals owner Ted Leonsis and AOL founder Steve Case.

Brazen Careerist
Described by Fast Company magazine as, “Twitter meets Facebook meets LinkedIn meets Gen Y,” Brazen Careerist chose Gold Lasso’s email solutions for communicating with members looking for job hunting advantages. Brazen’s site enables young professionals and recent college graduates to create and manage their personal brands and network with other users to collaborate or find employment. Brazen’s email marketing efforts will coincide with the site’s existing in-site mailbox and include social resume updates, targeted job listings, invitations to career events, message board thread comments and industry news feeds. Brazen will also use email to continue growth of its Gen Y Branding and Recruitment Solutions for employers.

Elie Ashery, co-founder and CEO of Gold Lasso, commented on the agreements, “Long-term success for our clients is part of the Gold Lasso mission. With eLoop, we’ve created a product that can adapt with the ever-changing needs of growing businesses. In this economy, businesses need a dynamic, easily-managed web marketing solution that can adjust as strategies are fine-tuned over time.”

Posted under: Email Marketing