There has been a small buzz growing about Yahoo!’s recent connectivity issues. Because sending to Yahoo! is so important to email marketers, I want to clarify some of the key points. For those of you who are reading this blog for the first time in a while, you may be unaware of any connectivity issues at all. So let me provide a brief recap to get everyone up to speed.
Yahoo! has been experiencing intermittent connectivity issues since January 26th, 2010. Therefore, when you send a message to a Yahoo! account (i.e. people with @yahoo.com, @ymail.com, @rocketmail.com @att.net, @sbcglobal.net email addresses) your message could take longer than normal to reach the inbox. It also means that the problem is sporadic, so connectivity might be fine this morning and difficult tonight. This is commonly referred to as the message being “deferred” by the Yahoo! mail servers. Besides the small list from above, Yahoo! hosts mail servers for many more organizations worldwide.
Once we were alerted of the issue on January 26th, we communicated as much information to our clients as possible. Our clients send email to Yahoo!’s servers all the time, so we knew the issue would be important to almost everybody. While we didn’t have much information to share, we still thought it was important to notify everyone immediately despite the potential confusion it might cause.
Internally, we speculated this might cause some confusion among users who rely on us as their Email Service Provider to distribute their campaigns. The biggest challenge with this type of alert is that it often makes it appear it was our fault they were having connectivity issues to Yahoo!. Questions immediately began coming in asking, “When is Gold Lasso going to solve this?”
So to clarify: This in no way was a result of anything any Email Service Providers have done. All ESPs are sharing the industry-wide challenge of delivering email to Yahoo! during their intermittent connectivity issues, and no ESPs are to blame. This is purely an issue on Yahoo!’s side. It’s very unfortunate that they have been struggling for almost two weeks to remedy the situation, and we hope they are able to bring it to a close very soon. The only thing we can do to help is continue to keep the public informed, communicate any updates provided to us by Yahoo!, and educate on who and what is affected.
Here is the background to outline the ongoing issue and then I will chime in my two cents on the situation.
Back on January 26th, Yahoo! began reporting connectivity issues through their YmailAdmin group with this message:
“If you’re seeing some queuing in your outbounds today when sending to Y! users,
we’re currently experiencing low connectivity across our MTAs, which started
this morning. We’re working to get things back to normal.
The SMTP error message being generated by the issue should be:
“420 Resources unavailable temporarily. Please try later <insert Y! MTA
Our apologies for the inconvenience..
This mostly went unnoticed unless you were a member of the YmailAdmin group (or an email administrator watching log files or monitoring their MTA’s). It was speculated that Goodmail was the cause of the connectivity issues however Goodmail reported that the Yahoo! issues had nothing to do with them. These rumors may have been because of Yahoo! and Goodmail’s recent public divorce and people were just looking for a scapegoat. A few hours after it was reported through the ymail group, this message was posted:
Our MTAs’ connectivity levels are stable and back to normal, folks. Thanks for
hanging in there.
Even though it was reported late that night that the issue was resolved, a few hours later (early the next morning on January 27th) the issues began again. This time it took a while (mid evening on the 27th) for Yahoo! to confirm the ongoing issue with the below message:
Sorry for the late update, but as I’m sure most of the senders have noticed,
we’re again experiencing low connectivity on our MTAs, starting very early this
We’re working hard to restore the connectivity to normal levels, and I’ll post
an update as soon as I have some good news.
These types of messages have continued off and on up until February 5th when they reported the below message. This was the last message since the 5th that they have posted:
Our connectivity levels have been stable since Wednesday noon (PST). That said,
we are still investigating reports of timeouts when trying to open a connection,
as well as dropped connections during the DATA portion of the SMTP transaction.
Updates to follow as developments arise. Thanks.
We will continue to update our clients as well as post publicly as we receive information on the issue. Meanwhile, please let a Gold Lasso Representative know if you have any comments, questions or suggestions.