The Technical Side of Email Marketing & Other Ramblings

Home » Articles posted by Michael Weisel (Page 3)

New White Paper from Gold Lasso – HTML Design Rendering Challenges

Once you reach the in-box. . .

How do you really know your campaign’s design will end up looking the way you intended?

Introducing a new white paper for email designers, packed with essential information that every email marketer and designer must know.

This comprehensive rendering paper gives you:

* 2010’s “Worst Offender” email clients that give designers headaches, and how to avoid them

* HTML elements to absolutely eliminate from your design templates

* Designing for websites versus designing for email

* Gold Lasso’s “Lucky Thirteen” design rules for successful email rendering

* Approaches for both desktop and mobile marketing

Arm yourself with knowledge, and design for the in-box every time. After reading this white paper, you’ll be able to boost metrics with your next campaign.


Only half of email marketers design messages correctly.

Do you?

Download Gold Lasso’s White Paper, “Tackling Email-Rendering Challenges to Boost Campaign Results

AOL – RTR:DU Block Update (spamhaus PBL blocks)

From AOL’s Postmaster from earlier this afternoon:

“We’ve had intermittent issues with RTR:DU (spamhaus PBL blocks) refuses beginning 2/23, which will be fixed by 10AM Eastern on Monday, March 8.

If you’ve been seeing RTR:DU errors and you have confirmed your sending IP is not listed in the Spamhaus PBL, your issue should be cleared on Monday. “

New (I think) AOL IP Reputation Checking Tool

I was reading Annalivia Ford’s blog (As of today she is the former AOL Postmaster (Senior Technical Account Manager)) today and found this extremely useful tool to check your IP reputation across AOL’s servers.

AOL Reputation Checking Tool –

AOL’s description of the tool:

“This page is an interface to check additional statistics on a single IP. It is designed for you to check if your RDNS has propagated to the AOL network and review some quick statistics of an IP. Note: Customer service is unable to assist in the explanation of IP statistics. Please review the FAQ section to get a better understanding of these statistics.”

It’s also noted in her blog entry (as well as a post on that AOL’s postmaster team is now housed in India.

Good luck to Annalivia and thanks to all she has done for AOL’s Postmaster Team.

Yahoo! Intermitent Connectivity Issues Again…

Just received the following from the Yahoo! Postmaster team.

“We’re seeing intermittent connectivity issues across our MXes starting early this morning.

If you are suddenly seeing queues to Yahoo! Mail, please stay tuned for updates and please refrain (at least for now) from contacting our Postmaster team about any deferral issues you started experiencing today. We’re doing our best to get this resolved ASAP.”

I will update again once I receive an update.