The Technical Side of Email Marketing & Other Ramblings

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Gold Lasso Signs Three New Clients for Email Marketing SaaS

GAITHERSBURG, MD — (MARKET WIRE) — 08/18/10 — Gold Lasso, an up-and-coming email service provider (ESP) and interactive marketing channel management company, today announced a deal with three new clients for email technology and services. These businesses, an internet retailer, a content sharing platform and a career-focused social network, join Gold Lasso’s client roster looking to increase engagement with customized email campaigns.

New clients include: Beauty Encounter, Clearspring Technologies and Brazen Careerist.

Yotam Derfler, Gold Lasso VP of Sales and Operations, said, “Clients chose us because we focus on customized campaigns using content algorithms, an emerging specialty for Gold Lasso. As seen in our Biggest Secret’ video released earlier this year, we help our clients get the right message to the right person at the right time through our proprietary technology and via the guidance of a knowledgeable account manager.”

“We’re thrilled about this new business relationship with Gold Lasso,” said Kristine Viray, Marketing Manager at Beauty Encounter. “Our marketing objectives have grown significantly, and will continue to grow. We’re confident eLoop will expand with us, and will continue to help us reach our objectives through highly personal interactive experiences for our customers through targeting, personalization and enhanced campaign tracking.”

The following is an overview of Gold Lasso’s new clients:

Beauty Encounter
One of Internet Retailer’s Top 500, Beauty Encounter wanted a new email marketing solution for their rapidly growing business. The Fountain Valley, CA beauty products site came to Gold Lasso for a smart way to manage complex lists while leveraging sophisticated yet cost-effective technologies. During the summer, most retailers are already working hard towards their holiday sales goals; therefore it was even more important that they expeditiously transfer hundreds of images, messages, custom pages and rule-based campaigns with no interruption of service. Using proprietary methodologies and hands-on project management, Gold Lasso transitioned Beauty Encounter’s extensive program in just 48 hours and was able to see improved deliverability almost immediately.

Clearspring Technologies, Creator of the AddThis Widget
DC-based Clearspring Technologies is the largest online content sharing network in the world. Their free sharing tool, AddThis, enables publishers, advertisers and websites to integrate content sharing across blogs, social networks and other websites. AddThis, a well-recognized widget for sharing articles and other digital content across multiple platforms with a single click, will use Gold Lasso’s email marketing services to enable content sharing directly to email. Clearspring’s management and investor team includes Washington Capitals owner Ted Leonsis and AOL founder Steve Case.

Brazen Careerist
Described by Fast Company magazine as, “Twitter meets Facebook meets LinkedIn meets Gen Y,” Brazen Careerist chose Gold Lasso’s email solutions for communicating with members looking for job hunting advantages. Brazen’s site enables young professionals and recent college graduates to create and manage their personal brands and network with other users to collaborate or find employment. Brazen’s email marketing efforts will coincide with the site’s existing in-site mailbox and include social resume updates, targeted job listings, invitations to career events, message board thread comments and industry news feeds. Brazen will also use email to continue growth of its Gen Y Branding and Recruitment Solutions for employers.

Elie Ashery, co-founder and CEO of Gold Lasso, commented on the agreements, “Long-term success for our clients is part of the Gold Lasso mission. With eLoop, we’ve created a product that can adapt with the ever-changing needs of growing businesses. In this economy, businesses need a dynamic, easily-managed web marketing solution that can adjust as strategies are fine-tuned over time.”

The Best Jerky Marinade

This is a bit of a stray from my normal blogging about technology related things and stuff. Earlier tonight I carefully with surgical precision cut two large turkey halves in to strips of the perfect thickness to make turkey jerky. While preparing the marinade, I thought it would be appropriate to share the recipe with the world (well in a few hours when Google picks it up). This recipe was derived (really morphed) from a couple of recipes that I had tried, taking what I thought to be the best of both. I usually let the meat marinade for at least 24 hours to soak up all the salty goodness before dehydrating it. If you like the recipe or have any suggestions for improvement, please let me know. Without further bore, get your dehydrators ready….

1 tbsp – Garlic Powder
2 tsp – Onion Salt
2 tsp – Ground Pepper
1 tbsp – Honey
5 tbsp – liquid smoke
1/4 cup – Teriyaki (I used a Yoshida’s Sweet & Savory marinade)
2/3 cup – Soy Sauce
2/3 cup – Worcestershire Sauce

BTW, for those of you who were waiting for the geekiness in this post to rear it’s head, I will not disappoint you, this blog post was written on my new iPad using the WordPress App :). Enjoy.

10 Uses for Gold Lasso’s RSS to Email Feature…

About a week ago, we posted a query in our GLJive Client Community for our clients to come up with 10 uses for our RSS to Email feature.  If you aren’t familiar with this feature, here are a few of the sticky points:

* Automate your Email Campaigns based on your RSS feed(s)
* Customize messages and templates easily to include RSS feed(s)
* Control which feed(s) are included in which campaign including multiple feeds per campaign
* Control the times that the campaigns go out (daily, weekly, or monthly)
* The ability to choose the launch of the campaign only when RSS feed(s) are updated (validation)

There are so many uses for this feature in pretty much every industry.  If you don’t believe that this saves time and creates a huge efficiency, ask Gary Smith of Fox’s Bull’s and Bears and owner of  The Chart Man Website.  With the help of Gold Lasso, he saved countless hours for him and his staff by automating his daily email campaigns using the RSS to Email feature. Our group came up with some great uses, so here they are in no particular order.

Usage #1 – Deal of the Day

Post exclusive deals for those who follow your RSS feed. Let the RSS to Email feature do the rest for you.

Usage #2 – Internal Communications

Aggregate RSS feeds of competitor information: tweets, news releases, Facebook updates, etc. Automate a campaign that’s internal to your company and sales team. Not many subscribers, but it could be quite useful!

Usage #3 – Automatic Photo Updates via Email

For a website constantly uploaded with photos, pull an RSS feed of new photos into scheduled campaigns. Several applications: Dating Site, Real Estate, News, etc.

Usage #4 – Deal Roundup

Similar to Usage #1, a website that posts MULTIPLE sales/deals can send a weekly or daily email that pulls all deals into an email.

Usage #5 – Candidate Recruitment

Insert feed of resumes titles, even by category, into an email to HR and recruiting managers. Use campaign categories for highly targeted approach.

Usage  #6 – Job Listings

Insert feed of job listings, either by zip code or by category, into email for job-seekers. Schedule weekly or daily campaigns.

Usage #7 – Automate message assembly

Instead of designing new messages and campaigns, create a message template with space for your private feed. Update the feed and your campaign is sent automatically.

Usage #8 – Live Event Coverage

A lot of bloggers and tweeters constantly update from live events.  You could sum up all of the posts from the event in an easy to read re-cap.

Usage #9 – Writers/Authors

Authors could send teaser chapters from an upcoming book to get readers excited.

Usage #10 – Public Postings

Public postings could be used by colleges and other higher education, regulatory, state run groups, government, etc.

What is an OCA (One Click Alert)???

An OCA or One Click Alert is an easy to use Email Campaign that allows you to custom configure and send a message to a private designated mailbox which triggers your custom campaign upon receipt of the message or on a delay.  Once the campaign is established all you need to do to execute the campaign is send a message to your private mailbox and voila!  This feature is great for weather alerts, school closings or delays, breaking news, 3rd Party integration, and much more.

Here are the specifications for the One Click Alerts:

* Ability to assign communication categories.
* Only accept emails from certain email addresses (for security).
* Ability to disable link tracking if necessary.
* A dedicated private email address/mailbox for OCA’s
* Automatically test the message upon recipient in your dedicated mailbox.
* SMS message notification once the campaign has been received with campaign details.
* Immediate campaign sending upon delivery.
* Delayed campaign sending for testing purposes and auditing.

Custom variables to pass within the email (optional but makes it even more automated):

* Customizable from line
* Include which reply profile to use in the message body
* Include list name in the message body

The message is parsed for the above variables upon receipt to complete the campaign.

This is a very powerful and customizable feature.  Gold Lasso is one of the few Email Service Provider’s out there that have this capability and has made it extremely easy to use.

Gold Lasso – eLoop Users, Are Being Heard

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We Listened…

eLoop Users, Are Being Heard

I’d like to thank everyone who contributed eLoop Feedback in response to our recent email requests. The responses have been great so far. To prove we are listening, we already implemented changes based on popular submitted topics. We will continue to listen as eLoop 5.0 is developed, and I encourage everyone to vote on suggested changes.

Our most notable recent change?

“Have an option to send a test message within the message editor.”

There are now new icons for Enhanced Message Testing and the new Message Testing.  When you click the Message Testing icon it will launch a light box which allows you to send a test without navigating away from your message. Make sure you save the message before launching a test.

Warm regards,

Michael E. Weisel
Co-founder, CTO
Follow me on Twitter for Valuable Industry/Gold Lasso Information

If you have more suggestions or feature requests, now is the time to let us know!

Join us for Gold Lasso’s April 15 Email Design webinar: “Tackling Email-Rendering Challenges to Boost Campaign Results”

If you recently read our white paper for email marketers and designers, or saw the Gold Lasso video, “Lucky 13 Rules for Email Rendering,” you may have been surprised to learn all these new tips for email design. We’ve heard from experienced graphic designers and emarketers who wanted to learn more, so we created this webinar to go over each of the 13 Rules.

Questions we will answer include:

  • How can I avoid a recipient seeing something other than what our original design intended?
  • When someone’s settings block images, how can I still get them to understand my message?
  • How does the use of mobile devices impact design?

To learn more about the Lucky 13, tips for maintaining control over your email campaigns’ designs, register now – space is limited! This is a can’t-miss webinar, and it’s free.

Click Here To view the invitation

Gold Lasso Releases The Lucky 13 for Email Rendering Best Practices White Paper

Gold Lasso, a leading email service provider (ESP), has released a white paper advocating the increased awareness of email rendering challenges. Also discussed are the constraints of designing for emails rather than websites, and what designers should do to manage them. The white paper offers 13 solutions for effective email marketing design, helping to drive campaign ROI through better email rendering.

“Many graphic designers are unaware of the technical differences between websites and email,” said Michael Weisel, co-founder and CTO of Gold Lasso. Weisel continued, “By carefully following design best practices, email marketers can avoid confusing recipients when email clients render messages incorrectly. This problem occurs quite often.”

One example cited is when a campaign is created using a company’s web design elements. This causes the layout of the email shifts so dramatically by the time it reaches the in-box, the recipient deletes the email without reading it and without clicking links. Subsequent campaigns from the same sender are often deleted before being opened, or the individual opts-out because those messages provide little value. Gold Lasso’s paper offers key insights into helping marketers and designers avoid these pitfalls.

The goal of releasing this white paper, entitled “Tackling Email-Rendering Challenges to Boost Campaign Results,” is to help educate the online marketing community about designing for the in-box. The paper provides discussions of poorly-rendered email design elements and analyzing where problems can be avoided.

Gold Lasso’s “Lucky 13″ challenges and solutions include:

– Which web and desktop-based email applications are most limiting and why
– How to address background image and custom design element complications
– How to design for narrow windows such as mobile web browsers and preview panes
– When to plan for image suppression due to security settings
– Why limits exist with fonts and style

Gold Lasso’s effort to educate email marketers is part of an overarching commitment to help boost campaign results across the industry. You can download your free copy at Gold Lasso’s Learning Center.

To download the white paper, visit and register with the Learning Center.

Facebook Starts Sending Page Admins Weekly Stat Reports

Last night I received a message from Facebook regarding our Fan Page.  The stats were rather vague but still helpful.  Here are the stats that were reported:

+xxx Fans this week (xxx total Fans)
x Wall Posts, Comments, and Likes this week (x last week)
xxxx Visits to your page this week (xxx Visits last week)

The message looked a bit spammy at first until I checked out the headers.  Plus the email address that it was sent to is only used for Facebook so that helped with the legitimacy in my mind.

According to an article from Mashable the feature has not been officially announced yet but jives with January’s rollout of Post Insights which tells you the reach and feedback level of each item you post to a Fan Page.

Gold Lasso Announces – Adding eLoop Opt-In Forms to Your Facebook Fan Page

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With a lot of recent news and blog talk about the marriage between email and social media, Gold Lasso would like to announce our very own social “engagement!”

Mazel Tov to Facebook and Gold Lasso, whose respective Fan Pages and eLoop Data Collection Forms now live happily together, side by side. While it’s still early on and they are still getting to know each other a bit, we are overjoyed at the possibilities that these two are going to have in the future.

Get Started Right Away

What this means for your business:

If you have a Fan Page on Facebook and an eLoop account, you are already on your way to integrating social media and email marketing . Follow (these instructions) to use the power of social marketing to generate leads and grow lists from a developing fan base.
Here are a few of the many benefits of adding an Opt-In form to your Fan Page:

1.     Tap into a new avenue of lead generation from your fans.

2.     Create a Facebook Fans list in eLoop.

3.     Send exclusive personalized offers or special announcements to loyal Facebook fans

4.     Create a simple “set it and forget it” autoresponder campaign to thank fans for signing up.

5.     Become more engaging and effective with a more personal approach to online marketing tactics

We created a guide to help you add a form to your business’s Fan Page.  This easy to follow ten step guide will have you collecting email addresses in no time.

Want to see an example? Check out Gold Lasso’s Fan Page on Facebook to see our signup form in action!  While you’re there, become a fan to keep up to date with all the happenings at Gold Lasso.

On another note, we’ve been working on a BIG new feature for the last few months.  We are in the final stages and will be making a the announcement soon.  Unfortunately these things take time (sometimes more time than anticipated especially working with a bunch of perfectionists :) But we know it’s worth the wait.